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This site has the following in the web site, "About Dan, Carol and Karl." Our analyzers noticed that the web page also stated " Beauty Made To Last Generations." The Website also stated " Handcrafted Custom Knives - Hunting, Fighting and Collector Knives. Browse Dan Harrisons Hunting, Fighting and Collector Knife Designs. Can be customized to make it a true one of a kind knife. Learn Hands On with a Texas Legend in Knife Making. Dan Harrison Knife Making School. Dans Top Selling Knife Designs. All of our knives can be customized to make it a one-of-a-kind masterpiece." The website's header had Custom Knives as the most important keyword. It was followed by Hand Made Knives, Handmade Knives, and Collectors Knives which isn't as highly ranked as Custom Knives. The next words the site uses is Hunting Knives. Fishing Knives was also included and might not be understood by web crawlers.